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"Startup" by Elizabeth Edwards makes Top 100 Business books on Amazon

Posted on January 19, 2011

Less than one week after it debuted on Amazon.com, Startup: The Complete Handbook for Launching a Company for Less, by Metro Innovation CEO and venture capital investor Elizabeth Edwards, made the top 100 Business books for New Business Enterprises on Amazon.com.

The book was nominated for ForeWord's Business Book of the Year and has been added to the curriculum of five of the top 25 entrepreneurship programs in the US. Part manual, part manifesto, Startup is a modern textbook for entrepreneurship.

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Harvard Business Review: The Top Six Innovation Ideas of 2011

Posted on January 19, 2011

That's right. 2011. These six ideas emerged in 2010 as powerful "innovation invitations" and seem sure to intensify in power and influence. They'll increasingly be a source of, and resource for, innovation differentiation in 2011, if not for your organization, then for the firm you most dread competing against.

1. Contestification

Whether Google Demo Slam or Sprint's App Competition, digital media has become an innovation battleground for customers, clients, prospective partners, and young talent. Frito-Lay has already made competition the cornerstone of its Super Bowl advertising, and Toyota, desperate to remind people what a wonderful corporate citizen it can be, invites aspiring innovators to suggest how the firm's technology can be used for good in unexpected ways. Crowdsourced contestification is becoming institutionalized as a way firms can grow their own innovation nations. If you're not running an innovative innovation contest to invite participation and build brand, then you're reacting to your competitor's competition. Will your contest be competitive with their contest? Who's running it? Who's judging it? Who's winning it?

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Elizabeth Edwards' new book - Startup: The Complete Handbook for Launching a Company for Less

Posted on January 11, 2011

For the technology startup raising venture capital, the freelancer, social entrepreneur, and coffee shop owner, Edwards has written a modern textbook for entrepreneurship, covering all aspects of starting a business, including finance, branding, advertising, PR, accounting, and business law. Part manual, part manifesto, the nearly 400-page text presents proven strategies for launching a startup on a shoestring budget.

In Startup: The Complete Handbook for Launching a Company for Less, Edwards draws upon her own experiences as a venture capital investor and bootstrap entrepreneur to outline over $100,000 in savings with do-it-yourself guides and personal finance strategies.

The book explains how to create a profitable business model, conserve cash, and get operational fast, giving equal attention to the risks and wealth creation opportunities business ownership provides.

Startup tackles both strategy and tactics - discussing high-level business strategy concepts and illustrating back of the napkin calculations to help entrepreneurs make good decisions. Edwards offers three tests for feasibility (to minimize risk), 14 creative ways to finance a startup, and a formulaic approach to marketing (to grow revenue).

In concise, plain English, Startup explains the finer points of venture funding, angel investors, grants, SBA loans, intellectual property, and corporate structure, and includes templates of business plans, press releases, and startup expenses.

Chapter Outline:

1 - The Pros and Cons of Entrepreneurship

2 - Startup Finance is Personal Finance

3 - Create a Business Model that Works

4 - Feasibility

5 - How to Finance a Startup

6 - Create an Unforgettable Brand

7 - Marketing, Advertising & Publicity

8 - Managing Administrative Details

9 - Make it Legal

10 - Two Business Plans

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Case Foundation Whitepaper: Promoting Innovation: Prizes, Challenges and Open Grantmaking

Posted on September 30, 2010

In spring 2010, the Case Foundation together with the White House Domestic Policy Council and the White House Office on Science and Technology Policy teamed up to host a daylong public-private strategy session focused on promoting innovation through the use of prizes, challenges and open grantmaking.

The conference was an extension of President Obama’s Open Government Directive and the Case Foundation’s continued efforts to encourage citizen involvement in the decisions and policies that affect their lives. The result was a gathering of more than 200 innovators from more than 35 government agencies and 35 private and nonprofit sector expert organizations.

This report is a summary of the lessons, learnings and findings discussed at the conference, and highlights some of the shining examples of the power and pitfalls of crowdsourcing ideas and innovation.

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Metro Innovation Ideas in Progress

Posted on January 19, 2010

This whitepaper begins with the Department of Commerce report that 100% of net job growth over the last 20 years can be attributed to startup companies - and goes deeper, exploring the three main drivers of startup companies: investment, innovation, and entrepreneurship - and how cities across the country measure up in terms of these metrics. Then finally, we explain what cities can do to help jumpstart the growth of startup companies, focusing on an exciting new economic development tool called crowdsourcing. We take a by-the-numbers look at regional innovation competitions as a cost-effective way to drive real growth in local startups, innovation, and investment.

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McKinsey & Co. "And the winner is..."

Posted on September 28, 2009

Research into prizes reveals superior economic returns using crowdsourcing for Fortune 500 companies like Procter & Gamble and Eli Lilly, government agencies like NASA, communities, and nonprofits.

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City Vitals

Posted on September 28, 2009

CEOs for Cities and Impresa Consulting offer a detailed analysis on the dimensions of success for America's cities.

City Vitals

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Kauffman Right-Sizing the U.S. Venture Capital Industry

Posted on September 28, 2009

The U.S. venture capital industry is at an inflection point. It has had many successes over the last three decades, and is prominent worldwide for its role in financially catalyzing notable, high-growth companies. More recently, however, venture capital returns have stagnated and declined, with the industry having seen little recovery since its go-go days of the late 1990s...

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United States Patent Grants Analysis

Posted on September 28, 2009

This report, prepared by the Technology Assessment and Forecast Branch of the United States Patent and Trademark Office (USPTO), presents the number of patent grants and the number of patents granted per 100,000 population in each metropolitan area in 1998. Levels of patent activity are provided in map and tabular presentations...

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Kauffman Fast Facts

Posted on September 28, 2009

Seventy-nine percent of Americans say entrepreneurs are critically important to job creation, ranking higher than big business, scientists, and government. Kauffman Poll: Entrepreneurship and Economic Recovery, March 2009

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Innovation Lessons From the 1930's

Posted on September 28, 2009

History suggests that even the deepest downturns can create huge opportunities for companies with money and ideas.

Recent turmoil in global financial markets and its spillover into the real economy have generated considerable interest in the Great Depression. There’s much to be fascinated with, both in the parallels (banking failures, a large spike in real-estate foreclosures, and global uncertainty, for example) and the points of contrast (such as the speed and coordination of the response of central banks and finance ministries in 2008)...

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